As with the Baltics, we are pleased to work with partners who each in their own country are leading and respected public affairs and public relations practitioners.
CEC’s public affairs partners in Romania are Serban & Musneci Associates (SMA), a partnership of Alex Serban and Roberto Musneci.
Alex has devised and managed public affairs programmes for multinational companies, NGOs and interest groups across a broad range of industries (health, retail, telecom, and defence). He has served as an adviser to the Prime Minister of Romania on NATO and international security issues and has held senior positions in the private and NGO sector. He holds an International Relations Master’s Degree from Columbia University and a Social Studies Bachelor’s Degree from Wesleyan University. He attended executive education training courses at Harvard University’s JFK School of Government, at University of Pennsylvania’s Wharton Business School, at the George C. Marshall Center for Security Studies (Germany) and at the National Defense College of Romania.
Roberto has 17 years of experience in the Pharmaceutical and Healthcare sector in Eastern Europe, where he set up multinational operations and negotiated acquisitions, spin-offs and divestment deals prior to leading a global business for a major multinational. A member of the board of Amcham from 2003 to 2007, he also served as its President for three consecutive mandates. Dr. Musneci has been on the board of Unimpresa Romania (Italian Industry Ownership Association) and was one of the founding members of the Aspen Institute Romania. He holds a Cum Laude degree in Economics from LUISS University in Rome and further completed his studies in Germany, the Ashridge College, and LSE in the UK and Duke University in North Carolina.
Our public relations partner in Romania is Catalina Rousseau, Managing Director of BDR Associates, the leading public relations and public affairs company in Romania. Catalina has a wealth of experience in designing, planning and coordinating PR, PA and strategic communication campaigns for more than 200 local and international clients. She was Secretary of State in the Romanian Prime Ministerial Chancellery in 2005 responsible with internal and external communication support. Catalina has extensive experience in national communication campaigns financed by donors such as USAID, the EU, the World Bank in Romania and in the Republic of Moldova and has undertaken communication, PR and media training for clients including the Romanian Centre for Independent Journalism (training for journalists), the Government of Romania (training seminars for governmental spokespersons) and the Government of Moldova (training seminars for governmental spokespersons).
Croatia and the Western Balkans
Our partner for Croatia and the Western Balkans is Natko Vlahovic, Founder and Managing Director of Vlahovic Group LLC, the first specialised government relations and lobbying firm in Croatia. Natko is also a Co-founder and Managing Director of the Croatia-EU Business Council, and President of the Croatian Lobbying Association and an Untitled Governor at the American Chamber of Commerce in Croatia. He started his career in 1999 at the Croatian Embassy in Washington, D.C., where he worked on various trade promotion and investment relations projects. He was an External Member of the European Affairs Committee within the Croatian Parliament and led the Brussels office of the Croatian Chamber of Small and Medium Enterprises (HOK) for seven years. Natko holds a B.A. in Political Science from St. Francis College, USA, an M.A. in Croatian Political System and Administration from the Faculty of Political Science in Zagreb and an Executive M.B.A. from the Bled School of Management in Slovenia. He frequently lectures and writes about public affairs, lobbying and political representation for private and public sector organisations in Croatia and abroad.
Ulica Vlaska 70B
10 000 Zagreb
+385 91 2020 125